I forgot completely about this when updating a few minutes ago!
To keep cost down (and because we are not as self-sufficient as others in making several of our own products) we purchase as much store brand products as possible. This including rice crispy cereal (we have it for breakfast and I use it to make granola bars for Mark for work). Unfortunately, we ran out of the cereal before the end of the month and I needed some more. When I went to the store the store brand was out and we had to resort to buying the name brand.
At breakfast on Friday, Ace asked for rice crispy cereal. I gave it to him as soon as I poured milk on it and he said, “Ohhh, that too loud!”